Weekly I’ll check my news to see what’s been uploaded to the PSN Store. I’ll download most any little demo that comes out–Sam and Max, World in Conflict; you name it, I want to try the beta. I love to be able to see how the mechanics of a game work, and what the premise and definition behind it are before the studio actually gets around to releasing it.

The trouble is, most companies do still see it as an advertising tactic in order to get people excited and buy the product. The only time you hear the word “testing” related to demos is when it’s been grafted to the words “beta” or “alpha”. Which is fine, I suppose–but why don’t we see much beta and alpha on consoles, now that we have such intricate systems as 24Connect, XBLive and PSN? We’re seeing some examples–Playstation Home has had a private beta for a while, though we’ve still been waiting on the public one. I’m sure there’s other games that are being considered for alpha and beta release. But I want to see more of it–demos shouldn’t just be a “sneak preview” factor, but an experiment to see how the gaming community reacts to the dynamics being presented to them. Look at the Burnout Paradise example, and the different things EA tried (including amping the online multiplayer–for a demo of a game, of all things).

There should be more attempts to exploit the tool provided by releasing demos–or beta tests, if you want–and seeing the public’s response to the premise and mechanics.

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